| 08/11/2010: | Since Mad Men
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| | For those of you who watch Mad Men on AMC, you are probably stunned by the antics of the early 1960s advertising agency creatives and partners. Well, when I entered the large advertising agency scene in the early 1970s, things weren't much better. I had to lie about being able to type over 90 words per minute so that I could get into the creative department rather than the secretarial pool. Oh, and yes, on more than one occasion I was asked to be my boss' "friend" with the assurance that doing so would bring me great career advancements. |
| 08/11/2010: | Dear Mail Server, Please Deliver Me
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| | As a receiver of too many emails, mostly unsolicited, you or your organization may employ any number of filters, spam blockers, opt-out boxes and quick delete methods to avoid them. So how do you get your message to potentially interested people via email when their inbox is as jam-packed as your own? After all, email marketing can be a terrific return on investment, if only we can get through to our prospects. Here are a few tips to get delivered to the inbox. |
| 07/13/2010: | The Marketing Smoothie Recipe for Older Adult Services
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| | Take your direct mail, your advertising, your website, Facebook page, special events and put them all in a blender. Combine, mix on high and serve immediately. The rich flavors will create a marketing masterpiece worthy of your finest efforts. Yields: New customers. Will keep for at least one year. |
| 05/25/2010: | It's Called Inbound Marketing
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| | When people seek information about an organization's products and services, it's called Inbound Marketing. The process of pulling prospects and customers toward a business is becoming widely accepted because it is the way that consumers prefer to make their buying decisions -- via the Internet which is now the first responder to consumer questions about how to solve their needs and wants. |
| 05/13/2010: | Providence Life Services Realizes Social Media Success
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| | When you have a 90% score on your website that Hubspot grades against all websites in every industry... over 7,000 people visit your site monthly... and, you use technology resources to distribute your messages to over 10,000 active email accounts, you are leading the pack in online communications best practices. Such is the case with Providence Life Services, a not-for-profit Christian ministry serving seniors and headquartered in south suburban Chicago. |
| 04/20/2010: | How To Create Your Website's Online News Room
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| | Nearly 80% of people access an organization's website before engaging further with a company. The numbers are even higher for media journalists and producers.
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| 03/29/2010: | A Real Time Update of Online Marketing & Social Media
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| | This educational presentation was made at the Life Services Network Annual Conference held at Navy Pier on March 24. "A Real Time Update of Online Marketing and Social Media" overviews what is happening online but specifically addresses how to create a successful online strategy for older adults and their children.
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| 03/03/2010: | Content Rules
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| | What should be in your blog or online magazine?
Content may rule but are you ever caught without a thought in your head to make your keyboard dance with colorful descriptions or exciting news, ideas or stories? Everyone finds themselves in the place from time to time. But if the secret to a successful blog or online magazine is great content, what are you suppose to do? |
| 03/02/2010: | Borrowing from Real Estate Cousins
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| | Location, location, location is, and always has been, the mantra for real estate which applies to every sector of the industry. It speaks to convenience, present and future value, proximity to people and places, and preferences. That's why residential real estate can borrow from retail and resort sectors, senior housing can borrow from residential and industrial can borrow from office. And, we can all borrow from each other.
So how are residential real estate agents marketing their products to weather the financial storm?
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| 02/03/2010: | Video Power
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| | Most of us have seen YouTube videos. After all, YouTube has 95% share of the video viewing market and 150,000 new videos are uploaded each day. Just about any topic can be covered in a video: sales presentations, how-to’s, funny, serious, with and without music, high end graphics and photography. And, they run the gamut of reasons they are produced and uploaded. Think about how you, your sales team, your fund development department could benefit. |
| 02/03/2010: | Online Fundraising... the Good, the Bad and the Basics
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| | The recent disaster in Haiti caused an out-pouring of philanthropy. According to Philanthropy.com, American groups have raised more than $644 million -— marking the first big fund-raising test for collecting charitable gifts via text messaging. More than $37 million so far has been contributed, usually in increments of $5 or $10, using a cellphone. Does this mark the beginning of fundraising via technology? We heard from the experts... (Click here to read more)
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| 01/07/2010: | What's Your Website Grade?
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| | You may be surprised at the grade your website receives. We were and it caused us to rethink how IVY can better serve its clients. The result is a partnership with a young, savvy group of techies who we think could be led by the next Bill Gates.
Read more to learn how you can grade your own website and those of your competition. Then, find out how to improve it. |
| 01/07/2010: | IVY Marketing Partners with Technology Company for Turnkey Online Solutions
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| | IVY Marketing Group recently formalized a partnership with Studio 98 to bring Turnkey Online Solutions to the Senior Housing and Services industry as well as the company's other clients. |
| 12/02/2009: | Using Social Media in Your Public Relations Efforts
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| | This presentation defines what senior housing service providers should consider to reach their prospects and their families. It was presented at the national conference of the American Association of Housing and Services for the Aging (AAHSA) in November 2009 by Debra Sheridan. |
| 08/28/2009: | Success With Online Magazine
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| | Online magazines, although common in many industries, is new to senior housing. But one community, Beacon Hill in Lombard Illinois chose to test the concept with promising results. |
| 08/25/2009: | Friendship Village Resident Celebrates 106th Birthday
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| | Lottie Rhoades has been an example of how to live life to the fullest for all her 106 years. |
| 07/20/2009: | The Public Relations Specialist versus the Journalist
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| | Social Media is uniting Public Relations Specialists with Journalists and in my case, my long lost cousin. |
| 06/23/2009: | Ignoring Advertising and Public Relations Changes is Risky Business
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| | Old marketing techniques have passed their prime. Modern marketing tactics include a myriad of new opportunities and the promise of increased business. Don't be catch in the dark ages. |
| 06/12/2009: | Retirement Community Launches Resident Blog
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| | Online magazines or blogs for retirement communities with residents at the helm are indeed rare. But Beacon Hill Retirement Community in Lombard, Illinois believes it is great for residents, prospects and the community at large. So they retained their public relations agency, IVY Marketing Group to develop the community's custom blog, also known as an online magazine, Let's Talk. |
| 06/02/2009: | Public Relations Specialists Beg for a Blog
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| | Client blogs are an exciting new public relations and marketing tool that have their own etiquette and evaluation metrics. IVY Marketing Group Public Relations Specialists share their findings. |
| 05/26/2009: | IVY's Public Relations Specialists Change Practices
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| | Public Relations practices have dramatically changed in recent times with the increased usage of internet searches and social media and the decrease of traditional print. PR Specialists need to reinvent their strategies to fit the new mediums and journalists' preferences. An RSS Feed is one way to do it. |
