IVY Marketing Partners with Technology Company for Turnkey Online Solutions
01/07/2010
IVY Marketing Group Partners with Technology Company
for Turnkey Online Solutions
IVY Marketing Group is pleased to announce the introduction of a turnkey online solution to market senior housing and services, according to Debra Sheridan, president.
"The evolution of marketing and public relations continues to place greater emphasis on online strategies," said Sheridan. "The time has now come for senior housing and services to recognize that many of the traditional methods of marketing do not provide the results they have in the past. The present and the future of senior housing lies in the ability to respond to market demands and to reach prospects and referral sources via the Internet including interactive websites, blogs, online magazines, advertising and social media."
IVY's partnership with Studio 98 (www.Studio98.com) was formalized in December after a year of working together to determine the best products and methods for the senior services industry. An online magazine with resident participation was beta tested at Beacon Hill Retirement Community in Lombard, IL for a 3-month trial period. The online program for the community has not only been extended through 2010 but has been expanded.
"We are very excited about the opportunities and results we are getting from our online magazine, Let's Talk (www.letstalk.BeaconHillLombard.com). The residents love it and it has become an activity for them. But more importantly from a marketing perspective, we are seeing promising results in target markets that we have been trying to enter for years," confides Mark Zullo, Marketing Director at Beacon Hill.
The 2010 program at Beacon Hill will include the expansion of Let's Talk to include a section about the features and amenities of the community, Facebook and video production. Beacon Hill will continue to produce their quarterly newsletter through 2010 and use it to further promote the community and online efforts.
Friendship Village of Schaumburg has a different approach to their blog. It actually is being written and managed in place of a marketing newsletter and has become a showcase for the accomplishments and news about the community and its residents. (www.amongfriends.friendshipvillage.org)
IVY Marketing Group worked with Studio 98 to bring both these communities quality, result-oriented online products. The formal partnership reflects a commitment to offer the turnkey solution that couples IVY's 20 years experience in the senior service and healthcare industries with the opportunities technology and human preferences now offer.
"We have been very impressed with the knowledge, flexibility and service Studio98 has brought to our projects. Given the quality of their work and their complement of services to IVY's own is a win-win for clients," according to Sheridan.
IVY 's formalized partnership with Studio 98 brings a full complement of online services to senior housing and services at reasonable prices that usually are manageable by shifting dollars from traditional marketing methods to online strategies. Online solutions now available include: marketing planning and strategy, public relations and graphic design, custom website design, online magazine development and management, reputation management, online advertising, social media management, news release distribution, search engine marketing services and video production.
To get a complimentary price quote for your organization, call 630-790-2531 or toll free 877-489-6584.
Technorati Tags: Online Solutions, Senior Housing, new partnership, IVY Marketing Group, online magazine